WHAT IS A SEARCH ENGINE?
When people look for things of interest to them on the Internet, they go to search engines and directories.
A directory is a listing of category subject headings with Websites listed under the specific categories. You browse through (often called "drilling down") the categories until you find what you are looking for.
Search engines, on the other hand, have a form in which you input keywords, and pages of results are displayed. The results are lists of Websites that pertain to the keywords you have used.
Search engines seek out and index Websites on the Internet according to keywords. When a user types a search phrase, a search engine scans its database and returns a list of successful matches to the request.
WHICH SEARCH ENGINES ARE IMPORTANT?
According to Nielsen//NetRatings, as of the date of this writing, search engine popularity within the top 25 online properties is as follows, with the most popular listed first:
Yahoo!, Google, Lycos, Go.com, Excite, InfoSpace, and Ask Jeeves.
HotBot, which has always been a very popular search engine, is now part of the Terra Lycos Network. Other search engines worth noting but not presently in the top 25 online properties are Northern Light and LookSmart.
Thus, although there are thousands of search engines, you can narrow your main focus down to just those mentioned above, as they receive the overwhelming majority of all search engine traffic.
The "reach" of a search engine is usually defined as the percentage of all Web users who visit the site at least once a month. Services, such as Nielsen//NetRatings, also periodically release statistics on the current reach of a search engine.
Another factor by which to judge a search engine is the percentage of Web pages it has indexed. Even the most comprehensive search engine was aware of no more than 16% of the estimated 800 million pages on the Web, according to a study published in the July 8, 1999, scientific journal Nature.
THINKING LIKE A SEARCH ENGINE
By now we hope you have noticed a theme running throughout the Internet Income Course. When we discuss recruiting affiliates, we ask you to think from the perspective of the prospects you are targeting. When we discuss selling products, we ask you to think from the perspective of the potential consumer.
When we discuss contacting Webmasters to place your ads on their sites, we ask you to think from the Webmasters' perspective. When we discuss spam, we ask you to think from the perspective of the e-mail recipients. Now, as we begin to discuss search engines, we are going to ask you to think from the perspective of the search engine operators.
Take a few minutes and pretend that you are starting your own search engine. Say it is back in the mid 1990's and you want to establish your site as one of the popular search engines on this new fantastic Internet.
You are going to take your company public and retire as a zillionaire!
What would be important to you?
When visitors search from your search engine, they will input search words or phrases and then be led to sites pertaining to those words or phrases. Again, you want the most useful, valuable sites to come up first in the results. How would you accomplish this?
Let's say, for example,
that one of the visitors to your search engine has to write a report on the planet Saturn for a class he is taking. He types in the keyword "Saturn." When your engine searches through its index of keywords, it will pull up sites that discuss the planet Saturn, but it will also pull up sites that deal with the automobile named Saturn, the Saturn Sega game system, the comic strip character named Sailor Saturn, perhaps a rock band named Saturn's Rings, and maybe even a porn star who goes by the nickname Saturn (provided you have not taken steps to filter out porn sites).
These diverse results are to be expected. What you do not want, however, is for a number of business opportunity sites, credit card sites, long-distance service sites, and porn sites (at least those that don't have stars named Saturn) to come up also. If those sites come up under a search for Saturn, then your search engine is not very efficient and your visitors will become frustrated and quit using your search engine.
(If your visitor loses valuable time needed to write his report on the planet Saturn while plowing through all of these other non-relevant sites, he or she will find another search engine to use next time. If this happens often, there goes your zillion dollars!) You also want a means to identify the most valuable sites and rank them to come up first in the results. So, what you realize is that you need a means to exclude irrelevant sites and to rank relevant sites according to their value.
The better you do these things, the more people will like your search engine and the more successful it will be.
The first thing you have to figure out as a search engine operator is how to associate keywords with sites. You will not have time to examine all the sites on the Internet and write keywords for them.
When knowledgeable Webmasters build their Websites, they use the meta tag keywords on each page and insert the relevant keywords for that page.
The tag looks like this:
Thus, when your search engine indexes sites, it automatically grabs the keywords from the keyword meta tag, and you are good to go. . . Or, are you?
What if the Webmasters cheat when coding in their keywords?
Why would Webmasters want to cheat, and how would they go about doing so? Let's switch gears away from our Saturn example for a moment to explore these questions. Although the statistics are now changing, over the last several years the Internet has been used mostly by young men. Thus, the "hot" search terms—the ones most frequently searched for on the search engines—have been things of interest to young males. Because of this, as you might expect, search terms relating to sex and nudity, rock music, famous female stars, and outlaw-type sites (called "warez sites") have been high on the list of popular search terms.
Some Webmasters have kept themselves aware of the current popular search terms and used them in their keywords, even though they may not be relevant to their Website. They do this to increase the probability of their site showing up in a search and, therefore, to increase their traffic.
Currently, one of the most popular search terms is "Britney Spears." It may occur to a Webmaster of a business opportunity site that if he adds "Britney Spears" to his keywords, he will increase traffic to his page and perhaps get more signups. But, as a search engine operator, you would have a problem with this Webmaster. You want your search engine visitors to find the pages they are looking for.
If some young man is looking for a page discussing Britney Spears and finds business opportunity sites, your search engine has not done a good job. The young man, being unhappy, will take his search engine business elsewhere (so to speak) and your search engine will lose popularity. Thus, as a search engine operator, you are at cross purposes with these Webmasters who want to cheat with their keywords. Because you want that zillion dollar retirement, you are dang sure going to figure out ways to deal with them.
The various search engines do exactly that in various ways. Search engine operators are constantly trying to improve their means of detecting such cheating. They closely guard the algorithms they use to do this as industrial secrets because if they become widely known, people will find ways around them.
When search engines detect people cheating, they can exclude the page from the search engine (and even any future submissions from the same person or company), give it a very low overall ranking, or give it a low or non-existent ranking with respect to the offending keywords.
Since we are never going to know with certainty how the search engines actually go about detecting keyword relevance and ranking sites, at least at any particular point in time, all we can do is imagine that we are the search engine operator and think how we would go about doing those things.
Thinking again like a search engine operator, how would you go about detecting keyword relevance?
One thing you would soon realize is that you do not want to throw the baby out with the bath water. That is, you would realize that by only looking to see if the keywords show up in the actual content of the site and assuming that cheating has occurred if the words do not, you will exclude some very relevant, very valuable sites. This, too, would be bad for you as a search engine operator.
There are many legitimate situations where a keyword may not be repeated in the actual content of the site. Say a Webmaster has a regional site which provides news and current activities for a three county area commonly known among people in the region as the "River Basin Area" or perhaps the "Wiregrass Area" or some similar term.
Since you cannot afford to pay someone to sit and look at all of the millions of pages submitted to your engine in person, you will have to develop some algorithm that will do this task as best it can be done without human intervention. Clearly, it's not going to be extremely accurate. It would be far too difficult to write a program sophisticated enough to figure out all the different variations of relevant keywords.
SITE DESCRIPTION
In addition to keywords, there is also a meta tag standard for the site description. This is where the Webmaster provides a description of the site which can appear in the search engine listing. We will discuss this in another lesson.
RANKING VALUE
In addition to producing search results containing sites that are relevant to the search terms used, search engine operators also want to place the most valuable sites high in the results list, leaving the less valuable sites for the end of the list. They want the people who use their search engine to find high-quality sites first.
Thus, as a search engine operator, you will want to find means to evaluate the quality and value of sites submitted. How would you go about this? Here are a few things you might consider. Check the HTML code of the submitted pages for errors. If the code contains errors, it is a signal that few resources were put into the site or else the Webmaster is less than knowledgeable. If the Webmaster is less than professional is his coding, he may also have been less than professional with the content. Check to see the number of other sites which link to this site. If there are many sites out there linking to this site, obviously some human beings have looked at it and determined that it has some value.
You may also want to consider the quality ranking of the sites which link to it. If known high-quality sites are linking to it, it probably is a high-quality site itself. You may also want to look at the number of outgoing links from the site and see where they go. There is probably some ratio of links to volume of text content that is characteristic of high-quality sites. The quality of the pages linked to is also a factor.
You would also want to look at how long the site has been at the same address. Many sites come and go. The fact that a site lasts is an indication of its quality. Thus, you will need to revisit the ranking of the sites on your engine from time to time to revaluate these factors. Simple things like the amount of content on a site and whether it has its own domain name would also be important.
CONCLUSION
As a Webmaster or an affiliate doing Internet marketing, search engines are important to you. Set aside some time to spend thinking like a search engine operator. Think of other things that would be important to you in evaluating keyword relevancy and judging the value of sites.
Then incorporate all of these things into your Web pages. While you can never really know the true current search engine secrets, you can use your common sense and imagination to design Websites that would be favorably evaluated and ranked by you if you were the search engine operator. That should go a long way toward having your pages favorably evaluated and ranked by the real search engines.
09 April 2006
MARKETING METHODS
The most common Internet marketing methods, particularly useful in promoting affiliate program are these:
1) Doorway Pages and Search Engine Registration
2) Banner or Textual Ad Placement (Exchange Programs)
3) Banner or Textual Ad Placement (Online Classifieds)
4) Banner or Textual Ad Placement (Affiliate and Paid Placement)
5) Building Your Own Content-Rich Website
6) Utilizing an Opt-In Program
7) Hosting FFA Pages
8) Using Safelists, Announcement Lists, and Viral marketing
9) Press Releases, Relationship Building, and Offline Promotion
10) The Latest New Technique
Many of these methods overlap or have much in common. Depending on what you read, there are various ways to describe each of these methods and various names with which to identify them. There is no particular importance to the order in which we have listed them here. The only reason to enumerate them into the list above is for ease of learning.
1) Doorway Pages and Search Engine Registration
2) Banner or Textual Ad Placement (Exchange Programs)
3) Banner or Textual Ad Placement (Online Classifieds)
4) Banner or Textual Ad Placement (Affiliate and Paid Placement)
5) Building Your Own Content-Rich Website
6) Utilizing an Opt-In Program
7) Hosting FFA Pages
8) Using Safelists, Announcement Lists, and Viral marketing
9) Press Releases, Relationship Building, and Offline Promotion
10) The Latest New Technique
Many of these methods overlap or have much in common. Depending on what you read, there are various ways to describe each of these methods and various names with which to identify them. There is no particular importance to the order in which we have listed them here. The only reason to enumerate them into the list above is for ease of learning.
WHAT NOT TO DO - SPAM
WHAT IS SPAM?
There are many definitions of spam.
For example,
Netscape defines spam as the sending of more than five e-mails in bulk to persons you do not personally know. Most others define spam more strictly. The most general definition of "spam" is "the sending of unsolicited commercial e-mail."
When you open your snail mailbox everyday and see numerous unsolicited commercial advertisements that have been delivered to you by the postal service, it makes you wonder why unsolicited electronic e-mail is outlawed. Like all laws and rules, however, we should look more to history than to logic to understand why they came to be.
Although the Internet did not become popular with the public until the early 1990s, the Internet has been in existence for a long time. Prior to the early 1990s, the Internet was used primarily by the military and university scientists. These users were conducting what they justifiably felt was important business which could not be interrupted by any commercial correspondence.
For most of the Internet's history, ALL commercial correspondence was completely banned. Only recently has commercial use of the Internet been allowed at all. Although this total restriction on commercial use was lifted, a restriction on unsolicited commercial e-mail remains—and for good reason.
E-mail is for communicating, not for advertising. Unsolicited commercial e-mail is annoying! Without restriction, it has the capacity to come in such large numbers as to render your e-mail completely useless and even to shut down your e-mail server altogether. This is due to the fact that, unlike snail mail, e-mail can be sent in tremendous bulk with very little effort and very little cost.
Because it is so cheap and easy to send, we would all receive thousands of messages a day from each of thousands of sources were it not prohibited. Since many people break the no spam rules and send it out anyway, we all have had some taste of what it would be like if it were not prohibited. Spam understandably makes people mad.
When they get mad, they report spammers to their ISPs or other organizations or to the government authorities. Bad consequences, such as losing Internet service or even facing civil and criminal penalties, result from spamming. Therefore, you want to make sure that you never spam!
The Internet covers the entire world. There are many different laws in many different jurisdictions pertaining to spam. Plus, losing your Internet service or having your domain blocked due to spam is a matter of contract that varies from provider to provider, each having its own specific rules about spam in its "Acceptable Use Policy." So, how can you possibly avoid spam when there are so many different rules and regulations? The answer is to use common sense. In a subsequent installment we will discuss the technical rules and contracts, but for now, let us just show you how to use your common sense to avoid spam.
THE RULES OF THUMB
Here are the Rules of Thumb you can use:
1. Never use e-mail for advertising with one, and only one, exception: when you have a clear "opt-in" event.
2. When advertising with e-mail in an "opt-in" situation, always supply a working "opt-out" mechanism.
3. Never annoy anyone with any kind of e-mail.
4. Never mislead anyone (in either the opt-in process or in the e-mail subject header).
Now we will discuss each rule of thumb in turn.
RULE OF THUMB NO. 1—
NEVER USE E-MAIL FOR ADVERTISING UNLESS YOU HAVE A CLEAR "OPT-IN" EVENT.
Again, e-mail is for communicating, not for advertising. The same is generally true of Newsgroups (Usenet), Internet Relay Chat (IRC) and Web-based Discussion Boards. Your own site on the World Wide Web (or another's site - with permission) is the only Internet Resource where advertising is generally acceptable.
Many marketers are resistant to this, but the sooner you accept this simple truth, the better off you will be. There are many effective ways to use Websites to market on the Internet. These techniques often involve using the one exception to the e-mail rule—the "opt-in" exception—as part of the process. But, the process begins with a Web page, whether that Web page is yours or another's with your ad on it.
The spam rules usually refer to UCC. If the e-mail has been "solicited," it generally is not considered spam. (Also, if the e-mail is not "commercial," it is generally not considered spam—more on this in later installments.)
How do you know whether e-mail has been "solicited"?
While there are no hard and fast rules that everyone will agree on, your common sense will provide you with a working definition that should be relatively safe. E-mail is not spam if it has been requested or consented to or if permission has been granted to send it to a particular recipient.
There are two kinds of consent:
express and implied.
=>Express consent is where someone communicates directly to you permission to send an e-mail. Examples of express consent are when someone types in their e-mail address on a form on your Web page requesting more information or sends you an e-mail in response to a classified ad.
=>Implied consent occurs when someone performs some act from which permission can be inferred. An example of implied consent is when someone posts a URL on your FFA page or takes advantage of some other free resource you are offering.
(Be careful here, though, the extent of implied consent is very limited.)
Implied consent also arises in many instances where you have a pre-existing relationship with someone. Ultimately, the question of whether implied consent exists is a question of fact to be decided based on all of the circumstances of a particular situation. Your opinion as the one accused of spam is not the opinion that matters.
The opinion that matters is the opinion of your ISP or local authorities who will decide whether you have spammed or not.
When someone fills out a form or accepts a free service, this is generally referred to as "opting in." That is, they have opted to accept an e-mail from you. When we use the term "opted," we are referring to the same concept as "consent" or "permission" discussed above. Another example of an opt-in is the opt-in e-mail lists.
There are a few such e-mail lists on E-groups, Onelist, Topica, and other such free e-mail list services available on the Internet. If the list's creator allows, and the hosting service allows, ads may be acceptable on the list.
The people who subscribe to the list are deemed to have "opt-in" to receive commercial e-mails sent through the list. (Note that the extent of this implied consent is only for e-mail sent through the list. If you send the list members e-mail directly, rather than through the list, you will be spamming.)
If you are accused of spamming, you will need to be able to clearly establish a documented opt-in event to justify the e-mail. The e-mail you sent must also be within the scope of the opt-in, or you will be guilty of spamming.
So, the bottom line is that e-mail is NOT a tool you can rely on to generate leads or new customers. Rather, e-mail is a tool that can only be used in conjunction with some other resource through which an opt-in can first be established. However tempting it is to buy a CD of over a million e-mail addresses and blast your ad out to them, do not do it. You will be spamming if you do.
RULE OF THUMB NO. 2 -
ALWAYS SUPPLY AN OPT-OUT MECHANISM.
Even when you have a clear opt-in event (which is the only situation where you should be sending commercial e-mail), you must include an opt-out mechanism in the e-mail. You must give the recipient the option of communicating with you that your e-mail is no longer welcome. The mechanism you use must work to get that communication to you in a timely manner and you must immediately obey the opt-out request. Opt-out mechanisms are generally of two types.
One is a line in the e-mail that states that one can reply to the e-mail or send an e-mail to another stated address, putting "REMOVE" in the subject heading. The other common opt-out mechanism is to supply a URL in the e-mail, which if clicked on, will automatically remove someone from your mailing list. Either one is fine—as long as it works.
A belief commonly held among Internet users is that opt-out mechanisms are untrustworthy. It is often advised that the process is used by unscrupulous marketers to confirm that you have a working e-mail address, which they will use for further spamming rather than to remove you from the list.
Therefore, any mistake or negligence with your opt-out mechanism will immediately put you under a cloud of suspicion. Make sure that you timely and carefully attend to your opt-out requests.
An opt-out request must be immediately honored. Despite what many ill-informed people believe and say, you should know that it only takes one "no" anywhere in the process to void all prior expressions of consent. There is no way to trap anyone into being forced to receive e-mail from you.
Nothing they do prevents them from opting out at any later point.
One tricky situation for opt-outs is the opt-in mail list. You send your mail to the list and the list then forwards it to the other members on the list. Often you will be sent a request to remove from one of the other members, but you do not have the capacity to remove them from the list.
In opt-in e-mail list situations, you should always include a statement in your e-mail advising the recipients that the e-mail is being sent through a particular e-mail list and that they must remove themselves from the list to opt-out of the e-mail. Give them the name of the list and the opt-out address.
RULE OF THUMB NO. 3 -
NEVER ANNOY ANYONE WITH ANY KIND OF E-MAIL.
With respect to the gray areas, it helps to remember that you will never get in trouble if no one ever accuses you of spamming. If you never annoy anyone, no one should ever be motivated to report you. If you treat others as you would have them treat you, you are not likely to annoy them. Because some people have thin skin, however, and will be annoyed where you would not be, using the Golden Rule is by no means foolproof. It helps to think in terms of what annoys the average person, but to be safe, you need to think in terms of what annoys the overly sensitive person as well.
It's a mystery to me why, but many aggressive marketers approach Internet marketing as a kind of war game. They want to kill your e-mail or your ad and strike you repeatedly with theirs. I don't know about you, but it sure as heck doesn't put me in the mood to join something or buy something when I have been defeated in an Internet war game of ads. E-mail autoresponders are the weapon of choice in these war games. For example, I place an ad on Yahoo! Classifieds.
I receive an e-mail that says, "Responding to your ad." The content of the e-mail clearly reveals that the sender knows nothing of my ad and could care less. He only wants to put his ad in my face, using some ridiculous pretext that his reading of my ad (which he didn't do) demonstrates to him that I am a good candidate for his opportunity.
Then, were I naive enough to respond to his e-mail and point out that I am not interested in his opportunity, I would immediately receive an autoresponse message with even more information about his opportunity. Also, in the process of responding, I would have gotten myself added to his e-mail list so that I would receive more info every week about this opportunity in which I have no interest. No matter how hard I search, I can find no way to actually opt-out from his list.
Am I going to report him for spamming?
You bet your bippy I am!
Another example of the war game is people who join the opt-in lists and then hook up an autoresponder to the account with which they joined the list. Even though every single one of these lists prohibits using autoresponders, they are quite commonly used anyway. When you send out e-mail to the list, you immediately get back autoresponses from hundreds of the members of the list.
They will never read the list nor your e-mail, but they will stack the list with their ads and then, on top of that, will autorespond to yours sent from the list.
Such tactics are absurd, ridiculous, ineffective, annoying, and unlawful. People get away with them only because they are technically savvy enough to hide their identities and make it so time consuming to track them down that most victims will not take the time to do it. But these are the extreme examples.
Let's look at some of the more subtle issues.
If you take care to always make sure that your e-mail is pleasant, you will not only be less likely to be accused of spamming, but you will more effectively develop relationships—which is the key to any successful marketing. You should take pains to be polite and sincere in all your e-mail correspondence. While you have to protect yourself from the war game spammers, you need to provide some way for people who read your e-mail to directly respond to you—where you will actually read their response.
Only use e-mail autoresponders in the most controlled of situations and use them with great care. In fact, there are really only two situations I know of where an autoresponder is appropriate. One is where someone fills out a form on your Web page and you need to confirm that the e-mail address they supplied is a valid e-mail address. The other is when you host FFA pages. Autoresponders should rarely, if ever, be triggered by an incoming e-mail in my opinion. The only exception would be form submissions. While automation is a goal for some tasks and is being made more and more possible by the Internet, communication should be personal, not automated.
Take pains never to annoy people with your Internet marketing, whether through automation, insincerity, rudeness, or as we discuss below, misleading tactics.
RULE OF THUMB NO. 4 -
NEVER MISLEAD ANYONE.
Being bothered by correspondence one did not ask for and does not want is something that annoys most everyone. Another thing that annoys the heck out of the average person is being misled. What most people want is good, solid, honest information about what they have expressed an interest in and no more.
People become annoyed when they are misled. If they request one type of information and get another, they feel used.
This factor comes into play, among other places, in choosing a subject header for e-mail that you do choose to send. If the subject says "$50 deposited into your bank account tomorrow—no strings, no obligation," and then the body of the e-mail mentions nothing about a free $50, but proceeds to try to sell them something, they have been misled and will be understandably annoyed. I have read so-called marketing advice that recommends using subject headings that will get people to read your e-mail regardless of whether the subject has anything to do with your offer. Nothing could be worse advice! Such "bait and switch" tactics are dishonest, immoral, often illegal, and are guaranteed to annoy the dickens out of the recipient of your e-mail. Do not do it.
Another guaranteed way to annoy someone, spurring them to report you for spam, is to mislead them about the type of information they are requesting. If you have a Web page which collects e-mail addresses to send more info about an interesting subject, but you send entirely different correspondence from what they expected, you will certainly have trouble. Honesty is more than just morality, it is good business practice. You do not want to start any relationship with a client, customer, or affiliate by dishonest correspondence. As we will discuss later in this course, "trust" is the most important factor in any business relationship.
So, it is very important in both the opt-in event and the subject header of e-mail to be very honest and straight-forward about the information that will be in the body of the e-mail. To do otherwise, can only make people mad and get you in trouble.
THERE ARE MANY EFFECTIVE INTERNET MARKETING TECHNIQUES THAT DO NOT INVOLVE SPAM
A common response to the spam rules is to throw up one’s hands and say "It's too complicated and too risky, why bother with Internet marketing?" The answer to that question is that Internet marketing is a powerful, yet inexpensive tool, that can be used by people of few resources other than a will to succeed in obtaining financial success. In later installments, you can look forward to learning how to research the web to find high traffic Websites and then use non-commercial, non-spam e-mail to develop relationships with the publishers of those Websites.
From these relationships can arise the opportunity to partner with them to promote your business or your opportunity at little cost. We will also discuss how to correctly use opt-in procedures to reach large audiences without spamming. We will also discuss how to use content to gain some Internet traffic to whom you can promote your business. This is just a small sample of the effective techniques we will teach you in this course. We need to cover spam to make sure that you don't knock yourself out of the game before you have a chance to get started right. The bulk of this course, however, will dig in with earnest on the how-to's of successful Internet marketing.
There are many definitions of spam.
For example,
Netscape defines spam as the sending of more than five e-mails in bulk to persons you do not personally know. Most others define spam more strictly. The most general definition of "spam" is "the sending of unsolicited commercial e-mail."
When you open your snail mailbox everyday and see numerous unsolicited commercial advertisements that have been delivered to you by the postal service, it makes you wonder why unsolicited electronic e-mail is outlawed. Like all laws and rules, however, we should look more to history than to logic to understand why they came to be.
Although the Internet did not become popular with the public until the early 1990s, the Internet has been in existence for a long time. Prior to the early 1990s, the Internet was used primarily by the military and university scientists. These users were conducting what they justifiably felt was important business which could not be interrupted by any commercial correspondence.
For most of the Internet's history, ALL commercial correspondence was completely banned. Only recently has commercial use of the Internet been allowed at all. Although this total restriction on commercial use was lifted, a restriction on unsolicited commercial e-mail remains—and for good reason.
E-mail is for communicating, not for advertising. Unsolicited commercial e-mail is annoying! Without restriction, it has the capacity to come in such large numbers as to render your e-mail completely useless and even to shut down your e-mail server altogether. This is due to the fact that, unlike snail mail, e-mail can be sent in tremendous bulk with very little effort and very little cost.
Because it is so cheap and easy to send, we would all receive thousands of messages a day from each of thousands of sources were it not prohibited. Since many people break the no spam rules and send it out anyway, we all have had some taste of what it would be like if it were not prohibited. Spam understandably makes people mad.
When they get mad, they report spammers to their ISPs or other organizations or to the government authorities. Bad consequences, such as losing Internet service or even facing civil and criminal penalties, result from spamming. Therefore, you want to make sure that you never spam!
The Internet covers the entire world. There are many different laws in many different jurisdictions pertaining to spam. Plus, losing your Internet service or having your domain blocked due to spam is a matter of contract that varies from provider to provider, each having its own specific rules about spam in its "Acceptable Use Policy." So, how can you possibly avoid spam when there are so many different rules and regulations? The answer is to use common sense. In a subsequent installment we will discuss the technical rules and contracts, but for now, let us just show you how to use your common sense to avoid spam.
THE RULES OF THUMB
Here are the Rules of Thumb you can use:
1. Never use e-mail for advertising with one, and only one, exception: when you have a clear "opt-in" event.
2. When advertising with e-mail in an "opt-in" situation, always supply a working "opt-out" mechanism.
3. Never annoy anyone with any kind of e-mail.
4. Never mislead anyone (in either the opt-in process or in the e-mail subject header).
Now we will discuss each rule of thumb in turn.
RULE OF THUMB NO. 1—
NEVER USE E-MAIL FOR ADVERTISING UNLESS YOU HAVE A CLEAR "OPT-IN" EVENT.
Again, e-mail is for communicating, not for advertising. The same is generally true of Newsgroups (Usenet), Internet Relay Chat (IRC) and Web-based Discussion Boards. Your own site on the World Wide Web (or another's site - with permission) is the only Internet Resource where advertising is generally acceptable.
Many marketers are resistant to this, but the sooner you accept this simple truth, the better off you will be. There are many effective ways to use Websites to market on the Internet. These techniques often involve using the one exception to the e-mail rule—the "opt-in" exception—as part of the process. But, the process begins with a Web page, whether that Web page is yours or another's with your ad on it.
The spam rules usually refer to UCC. If the e-mail has been "solicited," it generally is not considered spam. (Also, if the e-mail is not "commercial," it is generally not considered spam—more on this in later installments.)
How do you know whether e-mail has been "solicited"?
While there are no hard and fast rules that everyone will agree on, your common sense will provide you with a working definition that should be relatively safe. E-mail is not spam if it has been requested or consented to or if permission has been granted to send it to a particular recipient.
There are two kinds of consent:
express and implied.
=>Express consent is where someone communicates directly to you permission to send an e-mail. Examples of express consent are when someone types in their e-mail address on a form on your Web page requesting more information or sends you an e-mail in response to a classified ad.
=>Implied consent occurs when someone performs some act from which permission can be inferred. An example of implied consent is when someone posts a URL on your FFA page or takes advantage of some other free resource you are offering.
(Be careful here, though, the extent of implied consent is very limited.)
Implied consent also arises in many instances where you have a pre-existing relationship with someone. Ultimately, the question of whether implied consent exists is a question of fact to be decided based on all of the circumstances of a particular situation. Your opinion as the one accused of spam is not the opinion that matters.
The opinion that matters is the opinion of your ISP or local authorities who will decide whether you have spammed or not.
When someone fills out a form or accepts a free service, this is generally referred to as "opting in." That is, they have opted to accept an e-mail from you. When we use the term "opted," we are referring to the same concept as "consent" or "permission" discussed above. Another example of an opt-in is the opt-in e-mail lists.
There are a few such e-mail lists on E-groups, Onelist, Topica, and other such free e-mail list services available on the Internet. If the list's creator allows, and the hosting service allows, ads may be acceptable on the list.
The people who subscribe to the list are deemed to have "opt-in" to receive commercial e-mails sent through the list. (Note that the extent of this implied consent is only for e-mail sent through the list. If you send the list members e-mail directly, rather than through the list, you will be spamming.)
If you are accused of spamming, you will need to be able to clearly establish a documented opt-in event to justify the e-mail. The e-mail you sent must also be within the scope of the opt-in, or you will be guilty of spamming.
So, the bottom line is that e-mail is NOT a tool you can rely on to generate leads or new customers. Rather, e-mail is a tool that can only be used in conjunction with some other resource through which an opt-in can first be established. However tempting it is to buy a CD of over a million e-mail addresses and blast your ad out to them, do not do it. You will be spamming if you do.
RULE OF THUMB NO. 2 -
ALWAYS SUPPLY AN OPT-OUT MECHANISM.
Even when you have a clear opt-in event (which is the only situation where you should be sending commercial e-mail), you must include an opt-out mechanism in the e-mail. You must give the recipient the option of communicating with you that your e-mail is no longer welcome. The mechanism you use must work to get that communication to you in a timely manner and you must immediately obey the opt-out request. Opt-out mechanisms are generally of two types.
One is a line in the e-mail that states that one can reply to the e-mail or send an e-mail to another stated address, putting "REMOVE" in the subject heading. The other common opt-out mechanism is to supply a URL in the e-mail, which if clicked on, will automatically remove someone from your mailing list. Either one is fine—as long as it works.
A belief commonly held among Internet users is that opt-out mechanisms are untrustworthy. It is often advised that the process is used by unscrupulous marketers to confirm that you have a working e-mail address, which they will use for further spamming rather than to remove you from the list.
Therefore, any mistake or negligence with your opt-out mechanism will immediately put you under a cloud of suspicion. Make sure that you timely and carefully attend to your opt-out requests.
An opt-out request must be immediately honored. Despite what many ill-informed people believe and say, you should know that it only takes one "no" anywhere in the process to void all prior expressions of consent. There is no way to trap anyone into being forced to receive e-mail from you.
Nothing they do prevents them from opting out at any later point.
One tricky situation for opt-outs is the opt-in mail list. You send your mail to the list and the list then forwards it to the other members on the list. Often you will be sent a request to remove from one of the other members, but you do not have the capacity to remove them from the list.
In opt-in e-mail list situations, you should always include a statement in your e-mail advising the recipients that the e-mail is being sent through a particular e-mail list and that they must remove themselves from the list to opt-out of the e-mail. Give them the name of the list and the opt-out address.
RULE OF THUMB NO. 3 -
NEVER ANNOY ANYONE WITH ANY KIND OF E-MAIL.
With respect to the gray areas, it helps to remember that you will never get in trouble if no one ever accuses you of spamming. If you never annoy anyone, no one should ever be motivated to report you. If you treat others as you would have them treat you, you are not likely to annoy them. Because some people have thin skin, however, and will be annoyed where you would not be, using the Golden Rule is by no means foolproof. It helps to think in terms of what annoys the average person, but to be safe, you need to think in terms of what annoys the overly sensitive person as well.
It's a mystery to me why, but many aggressive marketers approach Internet marketing as a kind of war game. They want to kill your e-mail or your ad and strike you repeatedly with theirs. I don't know about you, but it sure as heck doesn't put me in the mood to join something or buy something when I have been defeated in an Internet war game of ads. E-mail autoresponders are the weapon of choice in these war games. For example, I place an ad on Yahoo! Classifieds.
I receive an e-mail that says, "Responding to your ad." The content of the e-mail clearly reveals that the sender knows nothing of my ad and could care less. He only wants to put his ad in my face, using some ridiculous pretext that his reading of my ad (which he didn't do) demonstrates to him that I am a good candidate for his opportunity.
Then, were I naive enough to respond to his e-mail and point out that I am not interested in his opportunity, I would immediately receive an autoresponse message with even more information about his opportunity. Also, in the process of responding, I would have gotten myself added to his e-mail list so that I would receive more info every week about this opportunity in which I have no interest. No matter how hard I search, I can find no way to actually opt-out from his list.
Am I going to report him for spamming?
You bet your bippy I am!
Another example of the war game is people who join the opt-in lists and then hook up an autoresponder to the account with which they joined the list. Even though every single one of these lists prohibits using autoresponders, they are quite commonly used anyway. When you send out e-mail to the list, you immediately get back autoresponses from hundreds of the members of the list.
They will never read the list nor your e-mail, but they will stack the list with their ads and then, on top of that, will autorespond to yours sent from the list.
Such tactics are absurd, ridiculous, ineffective, annoying, and unlawful. People get away with them only because they are technically savvy enough to hide their identities and make it so time consuming to track them down that most victims will not take the time to do it. But these are the extreme examples.
Let's look at some of the more subtle issues.
If you take care to always make sure that your e-mail is pleasant, you will not only be less likely to be accused of spamming, but you will more effectively develop relationships—which is the key to any successful marketing. You should take pains to be polite and sincere in all your e-mail correspondence. While you have to protect yourself from the war game spammers, you need to provide some way for people who read your e-mail to directly respond to you—where you will actually read their response.
Only use e-mail autoresponders in the most controlled of situations and use them with great care. In fact, there are really only two situations I know of where an autoresponder is appropriate. One is where someone fills out a form on your Web page and you need to confirm that the e-mail address they supplied is a valid e-mail address. The other is when you host FFA pages. Autoresponders should rarely, if ever, be triggered by an incoming e-mail in my opinion. The only exception would be form submissions. While automation is a goal for some tasks and is being made more and more possible by the Internet, communication should be personal, not automated.
Take pains never to annoy people with your Internet marketing, whether through automation, insincerity, rudeness, or as we discuss below, misleading tactics.
RULE OF THUMB NO. 4 -
NEVER MISLEAD ANYONE.
Being bothered by correspondence one did not ask for and does not want is something that annoys most everyone. Another thing that annoys the heck out of the average person is being misled. What most people want is good, solid, honest information about what they have expressed an interest in and no more.
People become annoyed when they are misled. If they request one type of information and get another, they feel used.
This factor comes into play, among other places, in choosing a subject header for e-mail that you do choose to send. If the subject says "$50 deposited into your bank account tomorrow—no strings, no obligation," and then the body of the e-mail mentions nothing about a free $50, but proceeds to try to sell them something, they have been misled and will be understandably annoyed. I have read so-called marketing advice that recommends using subject headings that will get people to read your e-mail regardless of whether the subject has anything to do with your offer. Nothing could be worse advice! Such "bait and switch" tactics are dishonest, immoral, often illegal, and are guaranteed to annoy the dickens out of the recipient of your e-mail. Do not do it.
Another guaranteed way to annoy someone, spurring them to report you for spam, is to mislead them about the type of information they are requesting. If you have a Web page which collects e-mail addresses to send more info about an interesting subject, but you send entirely different correspondence from what they expected, you will certainly have trouble. Honesty is more than just morality, it is good business practice. You do not want to start any relationship with a client, customer, or affiliate by dishonest correspondence. As we will discuss later in this course, "trust" is the most important factor in any business relationship.
So, it is very important in both the opt-in event and the subject header of e-mail to be very honest and straight-forward about the information that will be in the body of the e-mail. To do otherwise, can only make people mad and get you in trouble.
THERE ARE MANY EFFECTIVE INTERNET MARKETING TECHNIQUES THAT DO NOT INVOLVE SPAM
A common response to the spam rules is to throw up one’s hands and say "It's too complicated and too risky, why bother with Internet marketing?" The answer to that question is that Internet marketing is a powerful, yet inexpensive tool, that can be used by people of few resources other than a will to succeed in obtaining financial success. In later installments, you can look forward to learning how to research the web to find high traffic Websites and then use non-commercial, non-spam e-mail to develop relationships with the publishers of those Websites.
From these relationships can arise the opportunity to partner with them to promote your business or your opportunity at little cost. We will also discuss how to correctly use opt-in procedures to reach large audiences without spamming. We will also discuss how to use content to gain some Internet traffic to whom you can promote your business. This is just a small sample of the effective techniques we will teach you in this course. We need to cover spam to make sure that you don't knock yourself out of the game before you have a chance to get started right. The bulk of this course, however, will dig in with earnest on the how-to's of successful Internet marketing.
Harnessing the Power of Email Marketing
First, I`d like you to consider these four facts:
*A DIRECT MAIL PIECE costs about 40-cents in postage alone.(And then you have to factor in paper and printing costs.)
*A PHONE CALL can cost just as much - or more - than a direct mail piece.
*A PHONE CALL wastes time (and time is money) because you`llspend precious minutes - sometimes hours or days - trying tocontact the right person.
*A MESSAGE left on voice mail is almost always a waste oftime, and therefore a waste of money.Depressing? Not at all.
Harnessing the Power of Email Marketing Given the inherent problems with traditional marketing techniques, it`s important to master the BASIC STRATEGIES FOR INTEGRATING EMAIL into your overall campaign. As I`ve just shown you, sending out an EMAIL CAN BE MUCH CHEAPER than other marketing methods. Proceed with caution,however. Email can also cost you a fortune -- in lost opportunities AND cold hard cash -- IF you don`t know the basics.So that`s where we`re going to start.
First, always keep in mind that your "primary objective".the master key that unlocks your "Success Vault" in InternetMarketing is to build your mailing list - your EMAIL MAILING LIST. (Often referred to as your "In-house list.")The addresses you collect are going to mean the difference between the middle-of-the-road results that Average Joe andJane are achieving and the through-the-roof, over-the-top,to-the-moon-and-back MEGA-success that top online sellersachieve. (The difference really is that dramatic.)
Sodon`t miss the boat: The time is NOW to start building your list of email addresses (prospects). REVIEW You can begin to grow your list simply by capturing emails from people who visit your website, as we have already discussed in a previous lesson.
=> Pop Quiz: What`s the easiest way to convince people to give you their email address?
(Answer: Offer an irresistible freebie with a sign-up form on your site or ina pop-up box, drive traffic to your site, and watch as people start entering their email address. you`ve "in the groove". you`re capturing people`s emails like crazy. But if you`re just sitting there - well, you know the old saying, "Even if you`re on the right track, you`ll get run over if you just sit there."So what next?-- Let me take a moment from telling how to build your email list to remind you why. It`s been said that - YOU CAN GET RICH WITH AN EMAIL LIST OF JUST 1000 PEOPLE!Think about that.
Then stop thinking and get going on new ways to capture and keep email addresses. presents an unparalleled opportunity for you to build a mountain of wealth with a leads-buying program that rewards you quickly and generously).GIVE `TIL IT HURTS!
If you want to keep getting addresses, start giving stuff away! Give, give, and keep finding more things to give! And since you can`t send a TOASTER through email, why not give the far more valuable -- and far more affordable for you -- INFORMATION PRODUCTS, business tools, and expert advice - maybe even a no-cost/obligation email marketingcourse like this one!
DRIP, DRIP, DRIP.You`ll want to have a series of letters already set up so that they can be "dripped" on your prospects on a regular basis. Send a message daily, every other day, or onwhatever schedule suits you best, but make contact AT LEAST EVERY 7 DAYS.
If you`re not confident in your writing skills, you have two choices: you can hire a professional to write the letters for you or you can use a system already set up with letters to help you build your email list. (I suppose the third choice is to just give up and bury your heard in the sand,but that`s no way to make a million!)...
*A DIRECT MAIL PIECE costs about 40-cents in postage alone.(And then you have to factor in paper and printing costs.)
*A PHONE CALL can cost just as much - or more - than a direct mail piece.
*A PHONE CALL wastes time (and time is money) because you`llspend precious minutes - sometimes hours or days - trying tocontact the right person.
*A MESSAGE left on voice mail is almost always a waste oftime, and therefore a waste of money.Depressing? Not at all.
Harnessing the Power of Email Marketing Given the inherent problems with traditional marketing techniques, it`s important to master the BASIC STRATEGIES FOR INTEGRATING EMAIL into your overall campaign. As I`ve just shown you, sending out an EMAIL CAN BE MUCH CHEAPER than other marketing methods. Proceed with caution,however. Email can also cost you a fortune -- in lost opportunities AND cold hard cash -- IF you don`t know the basics.So that`s where we`re going to start.
First, always keep in mind that your "primary objective".the master key that unlocks your "Success Vault" in InternetMarketing is to build your mailing list - your EMAIL MAILING LIST. (Often referred to as your "In-house list.")The addresses you collect are going to mean the difference between the middle-of-the-road results that Average Joe andJane are achieving and the through-the-roof, over-the-top,to-the-moon-and-back MEGA-success that top online sellersachieve. (The difference really is that dramatic.)
Sodon`t miss the boat: The time is NOW to start building your list of email addresses (prospects). REVIEW You can begin to grow your list simply by capturing emails from people who visit your website, as we have already discussed in a previous lesson.
=> Pop Quiz: What`s the easiest way to convince people to give you their email address?
(Answer: Offer an irresistible freebie with a sign-up form on your site or ina pop-up box, drive traffic to your site, and watch as people start entering their email address. you`ve "in the groove". you`re capturing people`s emails like crazy. But if you`re just sitting there - well, you know the old saying, "Even if you`re on the right track, you`ll get run over if you just sit there."So what next?-- Let me take a moment from telling how to build your email list to remind you why. It`s been said that - YOU CAN GET RICH WITH AN EMAIL LIST OF JUST 1000 PEOPLE!Think about that.
Then stop thinking and get going on new ways to capture and keep email addresses. presents an unparalleled opportunity for you to build a mountain of wealth with a leads-buying program that rewards you quickly and generously).GIVE `TIL IT HURTS!
If you want to keep getting addresses, start giving stuff away! Give, give, and keep finding more things to give! And since you can`t send a TOASTER through email, why not give the far more valuable -- and far more affordable for you -- INFORMATION PRODUCTS, business tools, and expert advice - maybe even a no-cost/obligation email marketingcourse like this one!
DRIP, DRIP, DRIP.You`ll want to have a series of letters already set up so that they can be "dripped" on your prospects on a regular basis. Send a message daily, every other day, or onwhatever schedule suits you best, but make contact AT LEAST EVERY 7 DAYS.
If you`re not confident in your writing skills, you have two choices: you can hire a professional to write the letters for you or you can use a system already set up with letters to help you build your email list. (I suppose the third choice is to just give up and bury your heard in the sand,but that`s no way to make a million!)...
Wise Ways to Collect Email Addresses and Build Your
If you`re wondering why you need emails, there`s a key point to remember: your whole objective must be to BUILD A LARGE EMAIL LIST of prospects and customers. Once you have an email list, you can begin to make SERIOUS MONEY So how do you capture email addresses?
I`m glad you asked.The answers follow.
=> Wise Way #1 - OFFER A FREEBIE You have to give in order to get. If you want people too ffer up their email address, you`re going to have to offer up an incentive. Nothing works better than something that`s complimentary (you spell that F-R-E-E). You can give away no-cost reports, books, software, or even sample pages of abook. Works like a charm.
=> Wise Way #2 - USE POP-UPS Pop-ups are one of the most common methods you can use to capture email addresses and build your email list quickly and with ease. Simply construct a web page containing code for a form and set the page to open (pop up) when visitors ENTER OR EXIT your site. Make sure the pop-up offer is something that`s valuable enough to motivate visitors to take time to give you their contact information. Your offer can be a complimentary report, download, or ebook that arrives instantly throughyour autoresponder to their email inbox when they give youtheir email.-Word to the Wise: If you need a pop-up, you can pick one up F-R-E-E (there`s that word again) "Instant" is a very powerfulpop-up offer.
=> Wise Way #3 - USE POST CARDS If you have a mailing list that contains snail mail (street) addresses, convert it into an email list by sending out a postcard and inviting people to VISIT YOUR WEBSITE to receive a gift of some kind -- a report, a discount coupon,etc. Visitors don`t have to pay in order to receive theirgifts, they simply need to enter an email address.-A Word to the Wise from the U.S. Post Office: Postage ismuch less expensive for a postcard than a standard-size letter. (Not only are they economical, postcards are morelikely to get your message across since the consumer doesn`t have to open an envelope.)
=> Wise Way #4 - SUBSCRIBER BOX ON EVERY PAGE This is a clever trick that so many people overlook. Put a RESPONSE FORM ON EVERY PAGE of your website offering a newsletter or other freebie. This will increase the number of email addresses you capture exponentially.Why? When search engines index the pages of your website, a visitor may come directly to a page other than your homepage. If you only have a subscriber box on your home page,you`re missing the boat, not to mention the thousands ofvisitors who bypass your homepage.-
=> Wise Way #5 - CONTESTS Contests very often prove to be a good way to generate traffic and buzz for your business. Create a contest and puta form on your site or in a pop-up box. The entry "fee" is their email address.-Word to the Wise: Not all the people who sign up for your contest are good prospects. Many are just contest "junkies" -- people who are only looking for freebies and have no intention of buying a product or service.-Warning to the Wise: If your prizes are cash or large-ticket items, you should be sure to check with local agencies to make sure you`re not violating any contest laws.
=> Wise Way #6 - DISPLAY YOUR AUTORESPONDER ADDRESS Most people give their website link when they place solo ads, ezine ads, or other marketing messages. To be one step ahead of the game in collecting email addresses, LIST YOUR AUTORESPONDER ADDRESS instead of your URL. This way you can capture email address and funnel them into your follow-up sales letters.-Word to the Wise: Don`t have an autoresponder?Word from our "Sponsor": Autoresponders you can use are just one sample of the incredible resources . -- Revenue Sharing Value Program -- are all designed togenerate BIG bucks with LITTLE effort.
=> Wise Way #7 - JUST ASK If you`re chatting with a prospect on the phone or apotential customer stops by your place of business, don`t beshy: ask for an email address or business card (whichusually includes their email address).Okay, you know what you want...you know what you need. It`stime for you to set your traps and CAPTURE THOSE EMAILS!In the meantime, I`ll be putting the final touches on your next lesson.
I`m glad you asked.The answers follow.
=> Wise Way #1 - OFFER A FREEBIE You have to give in order to get. If you want people too ffer up their email address, you`re going to have to offer up an incentive. Nothing works better than something that`s complimentary (you spell that F-R-E-E). You can give away no-cost reports, books, software, or even sample pages of abook. Works like a charm.
=> Wise Way #2 - USE POP-UPS Pop-ups are one of the most common methods you can use to capture email addresses and build your email list quickly and with ease. Simply construct a web page containing code for a form and set the page to open (pop up) when visitors ENTER OR EXIT your site. Make sure the pop-up offer is something that`s valuable enough to motivate visitors to take time to give you their contact information. Your offer can be a complimentary report, download, or ebook that arrives instantly throughyour autoresponder to their email inbox when they give youtheir email.-Word to the Wise: If you need a pop-up, you can pick one up F-R-E-E (there`s that word again) "Instant" is a very powerfulpop-up offer.
=> Wise Way #3 - USE POST CARDS If you have a mailing list that contains snail mail (street) addresses, convert it into an email list by sending out a postcard and inviting people to VISIT YOUR WEBSITE to receive a gift of some kind -- a report, a discount coupon,etc. Visitors don`t have to pay in order to receive theirgifts, they simply need to enter an email address.-A Word to the Wise from the U.S. Post Office: Postage ismuch less expensive for a postcard than a standard-size letter. (Not only are they economical, postcards are morelikely to get your message across since the consumer doesn`t have to open an envelope.)
=> Wise Way #4 - SUBSCRIBER BOX ON EVERY PAGE This is a clever trick that so many people overlook. Put a RESPONSE FORM ON EVERY PAGE of your website offering a newsletter or other freebie. This will increase the number of email addresses you capture exponentially.Why? When search engines index the pages of your website, a visitor may come directly to a page other than your homepage. If you only have a subscriber box on your home page,you`re missing the boat, not to mention the thousands ofvisitors who bypass your homepage.-
=> Wise Way #5 - CONTESTS Contests very often prove to be a good way to generate traffic and buzz for your business. Create a contest and puta form on your site or in a pop-up box. The entry "fee" is their email address.-Word to the Wise: Not all the people who sign up for your contest are good prospects. Many are just contest "junkies" -- people who are only looking for freebies and have no intention of buying a product or service.-Warning to the Wise: If your prizes are cash or large-ticket items, you should be sure to check with local agencies to make sure you`re not violating any contest laws.
=> Wise Way #6 - DISPLAY YOUR AUTORESPONDER ADDRESS Most people give their website link when they place solo ads, ezine ads, or other marketing messages. To be one step ahead of the game in collecting email addresses, LIST YOUR AUTORESPONDER ADDRESS instead of your URL. This way you can capture email address and funnel them into your follow-up sales letters.-Word to the Wise: Don`t have an autoresponder?Word from our "Sponsor": Autoresponders you can use are just one sample of the incredible resources . -- Revenue Sharing Value Program -- are all designed togenerate BIG bucks with LITTLE effort.
=> Wise Way #7 - JUST ASK If you`re chatting with a prospect on the phone or apotential customer stops by your place of business, don`t beshy: ask for an email address or business card (whichusually includes their email address).Okay, you know what you want...you know what you need. It`stime for you to set your traps and CAPTURE THOSE EMAILS!In the meantime, I`ll be putting the final touches on your next lesson.
Nothing Happens by Accident
You are here-right-now for a reason. And so am I.
Maybe you've read all the books on Internet marketing but are still struggling to make money-online. I say hold on to your cash...You've dreamed of having your own online business and you feel it's about time you finally did something about it.
You don't have to trust me. You don't really know me.But we do have something in common. We BOTH WANT MORE OUT OF LIFE!
Maybe, you're sick an tired of 'making a living' by helping other people (your boss) get rich while you can hardly afford a vacation or extra things for your family.Maybe you're sick and tired of being poor and you're ready to do something about it, right now.Maybe, you're almost ready to 'give up' on the idea of owning your own business (Don't! There's STILL Hope) You may think you need contacts with important people to make really good *money in your own business (no you don't!)You may think that your lack of time or investment capital is keeping you back... (they’re not keeping you back) You may think that making money-online is hard to do... (It’s not)There's only ONE THING keeping you back ...and it's not any of these things. It's the ability to decide, to make up your mind.Once you decide ‘What You Want’ the necessary action will follow. What do you want?How do you want to live? Too Nervous to try something that feels right?Decide today- Be Bold TODAY- Take Action RIGHT away!
This program can change your life- IF- you let it.
Maybe you've read all the books on Internet marketing but are still struggling to make money-online. I say hold on to your cash...You've dreamed of having your own online business and you feel it's about time you finally did something about it.
You don't have to trust me. You don't really know me.But we do have something in common. We BOTH WANT MORE OUT OF LIFE!
Maybe, you're sick an tired of 'making a living' by helping other people (your boss) get rich while you can hardly afford a vacation or extra things for your family.Maybe you're sick and tired of being poor and you're ready to do something about it, right now.Maybe, you're almost ready to 'give up' on the idea of owning your own business (Don't! There's STILL Hope) You may think you need contacts with important people to make really good *money in your own business (no you don't!)You may think that your lack of time or investment capital is keeping you back... (they’re not keeping you back) You may think that making money-online is hard to do... (It’s not)There's only ONE THING keeping you back ...and it's not any of these things. It's the ability to decide, to make up your mind.Once you decide ‘What You Want’ the necessary action will follow. What do you want?How do you want to live? Too Nervous to try something that feels right?Decide today- Be Bold TODAY- Take Action RIGHT away!
This program can change your life- IF- you let it.
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