Pay particular attention to the P.S. at the end...
Is anyone here experienced in putting together a really "tasty" resale rights package? I've been brainstorming all the different elements of what I want to include, and here's what I've come up with so far:
* resale rights to the eBooks (obviously)*
use of my professionally created sales letters (I paid a fortune to have these killer sales letters written... should I include them, or let people create their own?)*
I'll also give them my thank you pages, and download instructions email to make things easy for them.Here's my main question...I have a few other things that I can throw in, but I'm not sure if it would be too much.
The other possibilities are...
* the professional header graphic*
the complete set of eBook graphics*
and this is the one that I'm wrestling with...
should I offer ALL of them in a bundle package?
(meaning, they can buy all 10 products with resale rights for one low cost... or should I sell them individually?).Because these eBooks have sold a ton of copies, I don't want to devalue them by offering a ton of cheap, low level packages. I expect to charge around 150 dollars for the cheapest package, and even with that... if the person has a list, they could make their money back on the first day. Would it be a mistake to offer this as a bundle package, and give people all of these products that are already developed and ready-to-sell?
I'm ready to launch this offer, so I'd really appreciate hearing from some of the more experienced marketers on this forum.
Warmly,
Michael Rasmussen
P.S. - Here's the URL of the products that I'm offering the rights for. IF anyone here has an email list that would be interested in this kind of deal, I'm willing to give you 50% of what I make (50% of a high end sale like this is a pretty good chunk).
Do you see how I structured my post as a request for help?
What you may not realize is that what I was REALLY trying to do was get the attention of people who have good sized opt-in email lists, so they can promote my resale rights offer to their list.Pretty clever, huh?
Go ahead and give it a try. The Power P.S. technique is a proven winner. By the way, I received a lot of helpful replies to this original post, and as a result, I came up with a much more compelling resale rights offer. If you want to see it for yourself, go here, but make sure you keep reading...
Onward... it's time for the next technique of this series. This is a little known trick that experts use to make sure their posts get seen by nearly EVERYBODY. I call this one... The Slingshot Method Why do I call it The Slingshot Method? Well what happens when you pull a sling shot back further and further? Eventually it comes exploding back to where it was originally... almost instantly.When you think about that in terms of forum posts, that means that you take your post, and get it to come rocketing back to the top of the list of available posts to read.
Here's how to pull this off...Most forums are designed so that the newer posts are at the top of the list, and they get pushed down as more and more new posts get added. But guess what... it's not ONLY new posts that make it to the top. The ones who get replied to also get pushed to the top!Let me explain that in plain English.If you made a post last week about something, and nobody replied, it would keep going further and further down the list, until it made it to (gasp) page 2,which nobody looks at. Here's how to keep your post at the top of the list... simply REPLY TO IT.That's right, simply reply to your own post, and add some extra information that you "forgot" to put in your original post. Think about it, if there's a reply to your post every day for an entire week... your post will NOT get pushed to the bottom, and most of the "regulars" will get to read it.
I actually have a very powerful example of how to use the Slingshot Method. I used it to keep one of my own posts "stuck" at the top of the list for an entire MONTH! While everyone else was getting 2-300 people reading their post, I got nearly 2,500 views!
That post brought me a lot of traffic, and a lot of extra sales. The good news it that you can model my post to create your own traffic producing monster.Be sure to read the next part of this course, because I'm going to share with you this "Golden Post" that got the attention of thousands of Internet Marketers, and teach you how you can create one just like it for your business.
06 June 2006
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