Think of it this way, if you throw one little metal B-B at a window you probably won't shatter the glass, but if you super glue a couple of hundred of those little B-B's together into a ball, that'll shatter the window.
When working to build and improve a business don't waste a lot of time looking for the one big magic marketing strategy that will make all the difference in the world. Instead, find a lot of little things that can be improved. Added together little things have big impact.
In keeping with our theme of referrals, another way to stimulate referrals, if you have direct contact with your customers, is by staging events where loyal customers can and are motivated to bring their friends to you.A night club has an annual anniversary party with huge tents in the parking lot, free food and free entertainment, closed to the public but open to their customers and guests invited by the customers.
04 April 2006
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