=>The first critically important key is the development of effective headlines. The headline is the most important component part of any type of advertising. It must work or nothing else matters. Next in importance are the subheads that are used to break up long blocks of copy.
=>Next are photo captions. Photo captions are marvelous opportunities to make persuasive arguments. People are drawn to pictures and often read the captions beneath the pictures before reading just about anything else. The same basic guidelines apply to headlines, subheads and photo captions. First, the headline should promise a positive benefit or ask a provocative question, or both. Second, it should telegraph its message in twelve words or less.
=>Third it should stand alone. That means it should make a complete statement by itself. I'll give you a great example to compare all of your headlines to, one that comes from the National Enquirer. This is a headline of a small mail order ad that has been running continuously in the Enquirer since before I was alive, a great indication that it works.
Here's the headline: "Corns Gone in Five Days or Money Back." This is a great headline. In just eight words it clearly promises a benefit - corns gone. It strengthens the promise benefit with a specific time frame - in five days. And it further strengthens the benefit with a guarantee - or money back. Your headlines, subheads and photo captions need to be equally strong.
If your headline does its job it will grab the attention of the reader and motivate him to read more of your offer. The headline will bring the reader into the copy. There are fourteen tips to make sure that your advertising copy works. I'll give you the first seven of them in your next Success Marketing Strategy email in just a couple of days. Dedicated To Multiplying Your 1ncome
04 April 2006
Don't just "Advertise Your Business".... Read
Networking - It's Important!
Networking opportunities are everywhere. Don't let them pass you by.
1. Recognize that there is more to networking than greeting people. Develop a step-by-step plan for how you'll build relationships and how you can effectively tell your story. Don't forget your 30 second commercial to tell your story.
2. Zero in on specific groups of people. Who are the ideal prospects for your business? Do they live nearby? What activities do they participate in? Try networking groups meetings. For those of us in lease purchasing we network with real estate agents, accountants, financial planners, and a mul***ude of others.
3. Determine where you'll be most likely to find your ideal prospects. Do they belong to specific organizations or associations? Do they frequent particular events, performances or recreational facilities? Again, for those of us in lease purchasing, investors, buyers and sellers are just the beginning.
4. Identify organizations, events, professional groups and social clubs whose members meet your profile characteristics, and get involved. Get to know people, and let them know what you do. Volunteer for committees, attend conferences, and maximize opportunities that might spin off from the formal sessions. For those of you in lease purchasing, and even other businesses, become an expert. Give seminars, speeches, write articles. Become involved and get your name out there.
5. Work on your ability to make small talk. Have some prepared topics in mind—current events, sports, vacation plans. And be sure to ask open-ended questions of the other person like "What is it you enjoy most about your work, or where you live or your free time?" Remember, too, that having a good conversation depends greatly on being an active, courteous listener. Again, your thirty second commercial is a must. And let's emphasize again being a good and courteous listener.
6. Explore organizations dedicated to business networking. Chambers of commerce, tenant associations and networking clubs offer opportunities for you to meet and greet. Look for the groups in your area. Many times your local paper has a certain day of the week that lists all of these types of meetings. If you don't see it, call your paper and ask about it.
7. Look for partners. Specifically, look for other businesses that complement what you do and might be a good source of referrals. Again, those of us in lease purchasing have it easy. We have a ton of people to work with. For those of you in other businesses, think of who would complement your business. If you are a travel agent, how about hotels, spas; a flower shop, what about bridal shops, catering services, party planners... you get the idea.
8. Don't look at networking as a sales opportunity. Instead, look at it as a reconnaissance mission—a chance for you to learn something and enjoy the scenery. There is a proper time and place for sales calls. This is a very important point. Read it over and over again. Networking is not sales.
9. Make a habit of being patient, polite and friendly to people, whether or not you're in an "orchestrated" setting. This is just good business behavior. If you are going to run a business, at least a successful one, these are just some of the characteristics and behavior you will need to employ.
10. Finally, do something constructive with the names and information you've gathered. Stay in touch with the most meaningful contacts. Again, those of us in lease purchasing know the importance of following up and have numerous ways to do so. For those of you in other types of business, develop a few types of follow-up methods; such as phone, fax, newsletter, brochure, card and letter.Referrals, introductions and contacts that simply come by chance are like gifts. Be sure to thank anyone who helps you network, and when appropriate pay a nice referral fee. Your ability to be seen as a giver rather than a taker will spread the word that you are someone with whom people want to do business.
Copyright 2001 DeFiore Enterprises (linkelly)
Networking opportunities are everywhere. Don't let them pass you by.
1. Recognize that there is more to networking than greeting people. Develop a step-by-step plan for how you'll build relationships and how you can effectively tell your story. Don't forget your 30 second commercial to tell your story.
2. Zero in on specific groups of people. Who are the ideal prospects for your business? Do they live nearby? What activities do they participate in? Try networking groups meetings. For those of us in lease purchasing we network with real estate agents, accountants, financial planners, and a mul***ude of others.
3. Determine where you'll be most likely to find your ideal prospects. Do they belong to specific organizations or associations? Do they frequent particular events, performances or recreational facilities? Again, for those of us in lease purchasing, investors, buyers and sellers are just the beginning.
4. Identify organizations, events, professional groups and social clubs whose members meet your profile characteristics, and get involved. Get to know people, and let them know what you do. Volunteer for committees, attend conferences, and maximize opportunities that might spin off from the formal sessions. For those of you in lease purchasing, and even other businesses, become an expert. Give seminars, speeches, write articles. Become involved and get your name out there.
5. Work on your ability to make small talk. Have some prepared topics in mind—current events, sports, vacation plans. And be sure to ask open-ended questions of the other person like "What is it you enjoy most about your work, or where you live or your free time?" Remember, too, that having a good conversation depends greatly on being an active, courteous listener. Again, your thirty second commercial is a must. And let's emphasize again being a good and courteous listener.
6. Explore organizations dedicated to business networking. Chambers of commerce, tenant associations and networking clubs offer opportunities for you to meet and greet. Look for the groups in your area. Many times your local paper has a certain day of the week that lists all of these types of meetings. If you don't see it, call your paper and ask about it.
7. Look for partners. Specifically, look for other businesses that complement what you do and might be a good source of referrals. Again, those of us in lease purchasing have it easy. We have a ton of people to work with. For those of you in other businesses, think of who would complement your business. If you are a travel agent, how about hotels, spas; a flower shop, what about bridal shops, catering services, party planners... you get the idea.
8. Don't look at networking as a sales opportunity. Instead, look at it as a reconnaissance mission—a chance for you to learn something and enjoy the scenery. There is a proper time and place for sales calls. This is a very important point. Read it over and over again. Networking is not sales.
9. Make a habit of being patient, polite and friendly to people, whether or not you're in an "orchestrated" setting. This is just good business behavior. If you are going to run a business, at least a successful one, these are just some of the characteristics and behavior you will need to employ.
10. Finally, do something constructive with the names and information you've gathered. Stay in touch with the most meaningful contacts. Again, those of us in lease purchasing know the importance of following up and have numerous ways to do so. For those of you in other types of business, develop a few types of follow-up methods; such as phone, fax, newsletter, brochure, card and letter.Referrals, introductions and contacts that simply come by chance are like gifts. Be sure to thank anyone who helps you network, and when appropriate pay a nice referral fee. Your ability to be seen as a giver rather than a taker will spread the word that you are someone with whom people want to do business.
Copyright 2001 DeFiore Enterprises (linkelly)
03 April 2006
Turbo-Boost Your Sales
*Design your web site to be a targeted resourcecenter. Choose one subject and build on it. You'llgain repeat visitors that are interested in that topic.
*Offer something that is really free. If people goto your site and what you said was free really isn't,you'll lose their trust and they won't buy anything.
*Add a chat room or message board to your website. People want to interact with other people thathave they same interests as them.
*Entice people to link to your web site by givingthem something free in return. This'll increase yourranking in some search engines.
*Trigger your reader's emotions in your ad copy.Example, if you sell a book on gambling tips, tellthem the feelings they'll get when they win money.
*Make sure your site looks good in all browsers.You could be losing sales because it looks distortedin some web browsers.
*Increase your sales by e-mailing full page ads toyour e-zine subscribers. Remember to tell peoplebefore they subscribe or they may consider it spam.
*Ask people questions in your ad copy that makethem think about their problems. For example: Doyou want to be free of your debts?
*Magnify the size of your prospects problem inyour ad; show how your product can solve it.The bigger the problem, the more sales you'll have.
*Invest a percentage of your profits right backinto your business. Spend it on marketing, productimprovement, customer service, advertising, etc.
*Offer something that is really free. If people goto your site and what you said was free really isn't,you'll lose their trust and they won't buy anything.
*Add a chat room or message board to your website. People want to interact with other people thathave they same interests as them.
*Entice people to link to your web site by givingthem something free in return. This'll increase yourranking in some search engines.
*Trigger your reader's emotions in your ad copy.Example, if you sell a book on gambling tips, tellthem the feelings they'll get when they win money.
*Make sure your site looks good in all browsers.You could be losing sales because it looks distortedin some web browsers.
*Increase your sales by e-mailing full page ads toyour e-zine subscribers. Remember to tell peoplebefore they subscribe or they may consider it spam.
*Ask people questions in your ad copy that makethem think about their problems. For example: Doyou want to be free of your debts?
*Magnify the size of your prospects problem inyour ad; show how your product can solve it.The bigger the problem, the more sales you'll have.
*Invest a percentage of your profits right backinto your business. Spend it on marketing, productimprovement, customer service, advertising, etc.
Ways To Increase Your Traffic
1. Trade links with other web sites. They should be
related to the subject of your web site. Instead of
trading links, you could also trade banner ads, half
page ads, classified ads, etc.
2. Start an e-zine for your web site. When people
read each issue they'll be reminded to revisit your
web site. They'll see your product ad more than
just once which will increase your orders.
3. Form an online community. It could be an online
message board, e-mail discussion list or chat room.
When people get involved in your community they
will regularly return to communicate with others.
4. Write articles and submit them to e-zines, web
sites and magazines that accept article submissions.
Include your business information and web address
at the end of the article.
5. Give away an electronic freebie with your ad on
it. Allow your visitors to also give the freebie away.
This'll increase your ad exposure and attract people
to your web site at the same time.
6. Combine your products or services into one big
package deal with other businesses offerings. You
could share a web site and advertise the package
deal; which means double the traffic.
7. Submit your freebie to the online directories that
list your particular item or service for free. If you're
offering a free e-zine, submit it to all the free e-zine
directories on the internet.
8. Participate on message boards. Post answers to
other people's questions, ask questions and post
appropriate information. Include your signature file
at the end of all your postings.
9. Exchange classified or sponsor ads with other
free e-zine publishers. If there is a huge subscriber
difference between e-zines, one can run more ads
to make up for it.
10. Post your ad on free advertising areas on the
internet. You can post it on free classified ad sites,
free for all links sites, newsgroups that allow ads,
free yellow page directories, etc.
related to the subject of your web site. Instead of
trading links, you could also trade banner ads, half
page ads, classified ads, etc.
2. Start an e-zine for your web site. When people
read each issue they'll be reminded to revisit your
web site. They'll see your product ad more than
just once which will increase your orders.
3. Form an online community. It could be an online
message board, e-mail discussion list or chat room.
When people get involved in your community they
will regularly return to communicate with others.
4. Write articles and submit them to e-zines, web
sites and magazines that accept article submissions.
Include your business information and web address
at the end of the article.
5. Give away an electronic freebie with your ad on
it. Allow your visitors to also give the freebie away.
This'll increase your ad exposure and attract people
to your web site at the same time.
6. Combine your products or services into one big
package deal with other businesses offerings. You
could share a web site and advertise the package
deal; which means double the traffic.
7. Submit your freebie to the online directories that
list your particular item or service for free. If you're
offering a free e-zine, submit it to all the free e-zine
directories on the internet.
8. Participate on message boards. Post answers to
other people's questions, ask questions and post
appropriate information. Include your signature file
at the end of all your postings.
9. Exchange classified or sponsor ads with other
free e-zine publishers. If there is a huge subscriber
difference between e-zines, one can run more ads
to make up for it.
10. Post your ad on free advertising areas on the
internet. You can post it on free classified ad sites,
free for all links sites, newsgroups that allow ads,
free yellow page directories, etc.
Express the same views as your target audience.Bring up common likes and dislikes in your ad. Thiswill create instant rapport with your audience.
Add viral marketing into your promotional plans.Allow your visitors to give away your f.ree stuff,just include your ad somewhere on all the freebies.
Design your web site to be less confusing. Don'tuse a lot of graphics, links and anything that takesaway from your sales message.
Give your visitors the option of viewing your website by autoresponder or printing it out. They mightnot have the time right then to look it over.
Increase your o.pt-in e-mail l.ist quickly by givingaway a product at no c.ost. Just require people tosubscribe to your e-zine in exchange.
Joint venture your web business with other offlinebusinesses. Look for businesses that have the sametarget audience and create a win/win deal with them.
Expand your target audience by adding a newproduct line or packaging your main products withother ones. You could also add-on extra services.
Persuade your visitors to like you. People b.uyfrom people they like. You could tell them a joke,give them a compliment, give them a freebie, etc.
Submit the f.ree stuff you o.ffer to online freebiedirectories. They usually get tons of traffic becausepeople like to get things for f.ree.
Use headlines and sub headlines that are aimeddirectly at your audience. If you're selling things tolawyers use a headline like "Attention All Lawyers!".
Add viral marketing into your promotional plans.Allow your visitors to give away your f.ree stuff,just include your ad somewhere on all the freebies.
Design your web site to be less confusing. Don'tuse a lot of graphics, links and anything that takesaway from your sales message.
Give your visitors the option of viewing your website by autoresponder or printing it out. They mightnot have the time right then to look it over.
Increase your o.pt-in e-mail l.ist quickly by givingaway a product at no c.ost. Just require people tosubscribe to your e-zine in exchange.
Joint venture your web business with other offlinebusinesses. Look for businesses that have the sametarget audience and create a win/win deal with them.
Expand your target audience by adding a newproduct line or packaging your main products withother ones. You could also add-on extra services.
Persuade your visitors to like you. People b.uyfrom people they like. You could tell them a joke,give them a compliment, give them a freebie, etc.
Submit the f.ree stuff you o.ffer to online freebiedirectories. They usually get tons of traffic becausepeople like to get things for f.ree.
Use headlines and sub headlines that are aimeddirectly at your audience. If you're selling things tolawyers use a headline like "Attention All Lawyers!".
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Affordable business cards too. Join there mailing list, If you do you'll get awesome weekly deals hssttp://www.vistaprint.com/frf?frf=744551720155
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