=> Unsafe Email MarketingUnsafe
E-mail marketing is a method many people foolishlytry, thinking it will yield big money fast.
When you send an UNSOLICITED EMAIL to someone -- when you invite your self into someone`s emailbox without invitation or permission -- that`s called SPAM.If the people receiving your messages have no interest inyour offer, or they simply don`t know you and don`t want toknow you, chances are they`re tossing your message into the trash bin and you`re tossing your marketing dollars down the toilet.
Sending spam -- and that`s exactly how your unsolicited message will be reviewed, regardless of thevalue of your offer -- gives your business a black eye and damages your reputation...and the "kicker" is: it doesn`t`improve business!
=> EMAIL ON STEROIDS - BULKING UP IS BAD
Conducting a marketing campaign using BULK EMAIL will manifest the same results as spam.You may have seen ads that say, "1000000 email addresses foronly $29.95.
" Don`t fall for that". You`re only going to get spam complaints and your ISP connection may be shut down!
The reason for this is that most all of the bulk mail lists you see being advertised online are nothing but a list ofemail addresses that have been harvested from websites allover the Internet. These addresses and are then sold againand again as "targeted" bulk email.
WARNING: The only "target" here is your money! You MUST stay away from these bulk lists. They`re a waste. Remember that a list that`s advertised as "Targeted" is probably not accurate, reliable or safe.If you were marketing a revolutionary new gardening tool,would you send 10000 direct mail pieces to names randomly snatched from the phonebook?
Or ...Would it be wiser to send your offer a mailing list of people who have recently purchased gardening tools and products through mail order?
=> BULLSEYE NOT BULL No
legitimate businessperson would ever send thousands of emails to random people culled from the Internet. Bulkmailing is unprofessional and makes you look bad. Bulk mailing can make your bottom line look bad, too. You want to do more than hit your target, you want to hit a bulls eye on that target.
Bulk lists aren`t the answer. When you do a direct email or direct mail campaign to a RESPECTABLE rental list, if the people on the list haven ever heard of you before (called a COLD LIST),statistically, you`re likely to get a .005% response orless.Does this mean that email campaigns are doomed before theystart? No at all. As long as you use emails that are safe,you won`t be sorry.
04 April 2006
You Could Have a Top 10 Google Ranking Already!
Adland Digest Sponsor Message
Here's something Bogdan and I kind of stumbled upon during my lunch break here. You may actually have a TOP 10 Ranking on GOOGLE right now! Just by creating a profile on Adlandpro Community, you can get a top 10 Google Ranking with your name. Here's a few random name searches on Google as examples:
http://www.google.com/search?hl=en&lr=&q=nettz%20tulod
http://www.google.com/search?hl=en&lr=&q=charles+fortney http://www.google.com/search?hl=en&lr=&q=challie+chachere http://www.google.com/search?hl=en&lr=&q=%22mark+dransfield
Click the link below to find out if your name appears in the top rankings for Google:
http://www.google.com/search?hl=en&lr=&q=Mary
IMPORTANT: Make sure that when you fill out your profile that it is complete with all your interests, your business name and web address so Google associates your name properly with your business.
Here's something Bogdan and I kind of stumbled upon during my lunch break here. You may actually have a TOP 10 Ranking on GOOGLE right now! Just by creating a profile on Adlandpro Community, you can get a top 10 Google Ranking with your name. Here's a few random name searches on Google as examples:
http://www.google.com/search?hl=en&lr=&q=nettz%20tulod
http://www.google.com/search?hl=en&lr=&q=charles+fortney http://www.google.com/search?hl=en&lr=&q=challie+chachere http://www.google.com/search?hl=en&lr=&q=%22mark+dransfield
Click the link below to find out if your name appears in the top rankings for Google:
http://www.google.com/search?hl=en&lr=&q=Mary
IMPORTANT: Make sure that when you fill out your profile that it is complete with all your interests, your business name and web address so Google associates your name properly with your business.
Preparing Your Mind and Body for the Work-at-Home Experience
Your goal has finally been realized. You're finally going to take that giant step into the mysterious world of working at home, but you have some concerns.
You've heard all the myths, negative talk, etc. that others throw your way when you enlighten them about your new-found dream.
Don't let negative people stop you from going after your dream of working at home. If you really want to work from home, you'll find comfort in knowing that millions of people are already doing it with success!
Preparation is the key to a great work-at-home experience. Below are a few simple steps you can take to prepare yourself for the work-at-home experience and avoid potential pitfalls.
Step One: Preparing Mentally and Eliminating Fears
Mental preparation is the first step because success begins in your mind. You should eliminate all fears of working from home because ultimately, there are absolutely no guarantees in the business/employment world. Keep your mind on your goals, not on all the things that "could" happen. If you have a comfortable nine-to-five job and fear losing that security in order to work at home, that's perfectly normal. However, when you decide to start your own home business, you'll need to keep your goals ever before you. When fears creep up in your mind, remind yourself that any job could be terminated at any time in the business world. So why not have your own business where you're free to make the decisions which determine your future?
Prepare your mind by eliminating fears and keeping focused on your business goals. Work daily to reach those goals, and you'll reap the rewards.
Step Two: Preparing for a Roller Coaster Experience
One thing that's guaranteed with owning a home business is the roller coaster ride experience. Be prepared to experience ups and downs with finances, customer demand, product or service availability and everything else that goes along with a business. If you're the type of person who loves adventure, this probably excites you. If you're more of a steady, even-flow type of person, then this may sound a little scary.
A great way to prepare for the ups and downs is to have a budget. Learning to budget for a business is a great stress reliever.
Why?
Because a budget places the financial burden on paper instead of on your shoulders! A budget will free you from the temptations to overspend when profits are up as well as from temptations to quit every time things are down. It can actually be fun to watch the trends of your business each month, and eventually year by year.
Step Three: Preparing Physically for a Change in Pace
If you're leaving a very active job in the workforce to start a computer-based business at home, then you're in for some surprises. You might not realize how active you really were on the job until you're confined to the computer all day.
Never stop being active. There's a temptation to stop all activity when you begin working from home. Unfortunately, activity is what stimulates the mind and enables your body to keep functioning at the right pace. The less active you are, the less energy you will have.
Prepare yourself by committing to at least a small frame of time each morning for exercise. Take a thirty-minute walk in the morning and during your lunch break to clear your mind. Go to the gym daily, or take the kids to the park. Keeping yourself active also keeps your mind full of fresh ideas for business expansion, promotion and producing quality service.
When you're prepared, working from home will seem less stressful and more enjoyable. Your focus will be clear and you'll be able to reach your business goals.
Copyright 2006©, Nicole Taylor a member zbntoFrom AdlandPro
You've heard all the myths, negative talk, etc. that others throw your way when you enlighten them about your new-found dream.
Don't let negative people stop you from going after your dream of working at home. If you really want to work from home, you'll find comfort in knowing that millions of people are already doing it with success!
Preparation is the key to a great work-at-home experience. Below are a few simple steps you can take to prepare yourself for the work-at-home experience and avoid potential pitfalls.
Step One: Preparing Mentally and Eliminating Fears
Mental preparation is the first step because success begins in your mind. You should eliminate all fears of working from home because ultimately, there are absolutely no guarantees in the business/employment world. Keep your mind on your goals, not on all the things that "could" happen. If you have a comfortable nine-to-five job and fear losing that security in order to work at home, that's perfectly normal. However, when you decide to start your own home business, you'll need to keep your goals ever before you. When fears creep up in your mind, remind yourself that any job could be terminated at any time in the business world. So why not have your own business where you're free to make the decisions which determine your future?
Prepare your mind by eliminating fears and keeping focused on your business goals. Work daily to reach those goals, and you'll reap the rewards.
Step Two: Preparing for a Roller Coaster Experience
One thing that's guaranteed with owning a home business is the roller coaster ride experience. Be prepared to experience ups and downs with finances, customer demand, product or service availability and everything else that goes along with a business. If you're the type of person who loves adventure, this probably excites you. If you're more of a steady, even-flow type of person, then this may sound a little scary.
A great way to prepare for the ups and downs is to have a budget. Learning to budget for a business is a great stress reliever.
Why?
Because a budget places the financial burden on paper instead of on your shoulders! A budget will free you from the temptations to overspend when profits are up as well as from temptations to quit every time things are down. It can actually be fun to watch the trends of your business each month, and eventually year by year.
Step Three: Preparing Physically for a Change in Pace
If you're leaving a very active job in the workforce to start a computer-based business at home, then you're in for some surprises. You might not realize how active you really were on the job until you're confined to the computer all day.
Never stop being active. There's a temptation to stop all activity when you begin working from home. Unfortunately, activity is what stimulates the mind and enables your body to keep functioning at the right pace. The less active you are, the less energy you will have.
Prepare yourself by committing to at least a small frame of time each morning for exercise. Take a thirty-minute walk in the morning and during your lunch break to clear your mind. Go to the gym daily, or take the kids to the park. Keeping yourself active also keeps your mind full of fresh ideas for business expansion, promotion and producing quality service.
When you're prepared, working from home will seem less stressful and more enjoyable. Your focus will be clear and you'll be able to reach your business goals.
Copyright 2006©, Nicole Taylor a member zbntoFrom AdlandPro
How To Get People To Your Blog ...
I'm gonna cover a little about getting people to your blog.
The first thing about your blog that we need to focus on is the title of your blog. Does the title tell what your blog is about? Does it sound inviting? Remember that whatever you title it is what is going to show up in search engines, links, and other places people will see.
The title is what sells interest into someone going to your blog. So make sure you choose a title that matches your content and sounds inviting. Now, once this step is done you can look into blog directories like http://www.technorati.com/ , http://www.blo.gs/ and http://www.weblogs.com/ and see about claiming your blog.
This is simple. All you are doing is letting the directory know who you are, where your blog is (the url) and what catagories your blogs fits in. You can also look at blogs in the same catagories that compliment your blog and see about linking.
You can also use a blog linking service to get reciprocal linking. BlogLinker is a service I use at my blog and they notify you by email when someone has linked to your blog. This means they have linked to your blog and you to theirs. If the linking blog doesn't fit your 'style' or is offensive you can delete or hide the link in Bloglinker control panel of your account.
You can get a FREE account or upgrade to a paid service. You can also get headline feeds for your blog and become a 'listed' partner. And make sure you place your blog url in your sig file of all emails and any other sig file you use. Post in forums about your blog and ask people to leave comments. Get people interactive. Do an interview of someone for your blog. Post it and let the person you interviewed know where to find that interview. I'll bet you that you'll see some traffic from this for sure. There are more ways and I will leave you with your work cut out to find them all. Happy blogging.
The first thing about your blog that we need to focus on is the title of your blog. Does the title tell what your blog is about? Does it sound inviting? Remember that whatever you title it is what is going to show up in search engines, links, and other places people will see.
The title is what sells interest into someone going to your blog. So make sure you choose a title that matches your content and sounds inviting. Now, once this step is done you can look into blog directories like http://www.technorati.com/ , http://www.blo.gs/ and http://www.weblogs.com/ and see about claiming your blog.
This is simple. All you are doing is letting the directory know who you are, where your blog is (the url) and what catagories your blogs fits in. You can also look at blogs in the same catagories that compliment your blog and see about linking.
You can also use a blog linking service to get reciprocal linking. BlogLinker is a service I use at my blog and they notify you by email when someone has linked to your blog. This means they have linked to your blog and you to theirs. If the linking blog doesn't fit your 'style' or is offensive you can delete or hide the link in Bloglinker control panel of your account.
You can get a FREE account or upgrade to a paid service. You can also get headline feeds for your blog and become a 'listed' partner. And make sure you place your blog url in your sig file of all emails and any other sig file you use. Post in forums about your blog and ask people to leave comments. Get people interactive. Do an interview of someone for your blog. Post it and let the person you interviewed know where to find that interview. I'll bet you that you'll see some traffic from this for sure. There are more ways and I will leave you with your work cut out to find them all. Happy blogging.
The Little Things To Do To Create Success
Think of it this way, if you throw one little metal B-B at a window you probably won't shatter the glass, but if you super glue a couple of hundred of those little B-B's together into a ball, that'll shatter the window.
When working to build and improve a business don't waste a lot of time looking for the one big magic marketing strategy that will make all the difference in the world. Instead, find a lot of little things that can be improved. Added together little things have big impact.
In keeping with our theme of referrals, another way to stimulate referrals, if you have direct contact with your customers, is by staging events where loyal customers can and are motivated to bring their friends to you.A night club has an annual anniversary party with huge tents in the parking lot, free food and free entertainment, closed to the public but open to their customers and guests invited by the customers.
When working to build and improve a business don't waste a lot of time looking for the one big magic marketing strategy that will make all the difference in the world. Instead, find a lot of little things that can be improved. Added together little things have big impact.
In keeping with our theme of referrals, another way to stimulate referrals, if you have direct contact with your customers, is by staging events where loyal customers can and are motivated to bring their friends to you.A night club has an annual anniversary party with huge tents in the parking lot, free food and free entertainment, closed to the public but open to their customers and guests invited by the customers.
The Secret To Direct Mail Success
Need some specific ideas and guidelines to help you write effective advertising copy?
Whether it's a sales letter, postcard, or on the web, think format, copy and graphic components. A graphic component can be a cartoon, a drawing, a photograph, a border, a key word in a dramatic typeface. Most needs for such things can be filled very inexpensively with what is commonly called clip art in the advertising business.
You can buy books of copyright free clip art in art supply stores and by mail from several different companies. It's also easily available on the web today. An expenditure of ten or twenty dollars will get you hundreds of pieces of useable art.
=>There's one last tip I want to give you about using direct marketing to promote your business. A real secret to direct marketing success is repetition. When you are selecting or compiling a list of prospective customers to mail to you should think in terms of mailing offers and information to that same list three to five times during a 12-month period - not just once.
Properly used this can be one of the most effective and cost-efficient marketing strategies you'll ever find for your business. In your next Successful Marketing Strategy email we're going to get into the “nitty gritty” of creating effective advertising and writing effective copy. Be on the lookout for it in just a couple of days.
Whether it's a sales letter, postcard, or on the web, think format, copy and graphic components. A graphic component can be a cartoon, a drawing, a photograph, a border, a key word in a dramatic typeface. Most needs for such things can be filled very inexpensively with what is commonly called clip art in the advertising business.
You can buy books of copyright free clip art in art supply stores and by mail from several different companies. It's also easily available on the web today. An expenditure of ten or twenty dollars will get you hundreds of pieces of useable art.
=>There's one last tip I want to give you about using direct marketing to promote your business. A real secret to direct marketing success is repetition. When you are selecting or compiling a list of prospective customers to mail to you should think in terms of mailing offers and information to that same list three to five times during a 12-month period - not just once.
Properly used this can be one of the most effective and cost-efficient marketing strategies you'll ever find for your business. In your next Successful Marketing Strategy email we're going to get into the “nitty gritty” of creating effective advertising and writing effective copy. Be on the lookout for it in just a couple of days.
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