@ Spend money on targeted advertising instead of mass media advertising. You don't want to waste your ad dollars on people who aren't interested.
@ Increase your profits by concentrating on small details. Improving small things like text size, color,or graphics can really make a positive difference.
@ Keep your offers flexible. If you offer a set price for your product, you could offer the people that can't afford it an optional payment plan.
@ Offer your knowledge or consulting as a bonus product. You could offer a free 15 or 30 minute consultation. This will add value to your product.
@ Personalize all your e-mail messages so they get read. Include the recipient's name in the subject line.This will grab peoples attention quickly.
@ Keep your web site consistent. You don't want to keep things on your web site that are unrelated to the theme of your web site.
@ Attract more subscribers to your free e-zine by giving them free bonuses like e-books, software,online services and other incentives.
@ Sell advertising space in your e-zine and on your web site. This will create an extra income stream for your business.
@ Make your web site ready for the public. Have an "About Us" page and clear descriptions of what actions you want your visitors to take.
@ Don't just start advertising everywhere, plan out your marketing. Locate places and publications that your target audience would congregate around.
09 April 2006
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